These points apply to your printed media kit as well as your online presentation.
- Make sure the package sells you and your story, not the book.
- Choose endorsements strategically for best effect.
- Synchronize your contact information across all media: website, Facebook, blog, media kit, press releases, business cards, video clips.
- Triple-check the ISBN and other book specifications for accuracy.
- Using links to pages with more detailed information is fine. Give them just enough; if someone is that interested, they’ll follow you there.
- Excerpts must be brief. But links to sample PDFs are popular.
- Update your calendar of appearances and activities. Frequently and doggedly.
- Review your whole kit regularly. Does it still do the job? Is everything current and accurate?
- Keep using those hard-earned interviews. Collect and feature your interviews on the site. A well-hosted interview that conveys your message—and your personality—keeps paying dividends long after the show airs or it appears one place in print. A good interview carries legitimacy and timeliness to your message that no self-written marketing material can begin to touch.
Only by investing and speaking your vision with passion can the truth, one way or the other, finally penetrate the reluctance of the world. ~ Søren Kierkegaard