Facebook is by far the most popular and influential social network. As an author and a businessperson, you need to have at least a basic presence there, because people will be looking for you there. To build a social media marketing program, the obvious place to start is with a Facebook fan page and participation in appropriate groups.
1. To get started from scratch with Facebook, the site will walk you through setting up an account. Naturally, Facebook provides extensive online support and information: Facebook
2. For a primer on creating a Facebook Fan page, download this PDF: Creating a Facebook Page.
For online help for pages, start at the Pages Help Center.
When a person lands on your page you want to answer the following questions:
3. Here is a clear video introduction
A Facebook class introduction by David Casuto, dcasuto via YouTube. www.deyec.com
1. To get started from scratch with Facebook, the site will walk you through setting up an account. Naturally, Facebook provides extensive online support and information: Facebook
2. For a primer on creating a Facebook Fan page, download this PDF: Creating a Facebook Page.
For online help for pages, start at the Pages Help Center.
When a person lands on your page you want to answer the following questions:
- Who are you or what is your company?
- Why should the user be interested in you or your company?
- What will they get out of becoming a fan of your page?
- Who’s in your community?
3. Here is a clear video introduction
A Facebook class introduction by David Casuto, dcasuto via YouTube. www.deyec.com
