Your book will be your best calling card for you and your business.
Better than any other sales or information tool, your book will
- Define you as a leader
- Bring you recognition as a pioneer and innovator in your field
- Make your case to redefine the game
- Gather the powerful network you need
- Add to your overall profit margin.
Are you combining the passion of a social mission with your innovative but practical business solutions? If so, then you face the ongoing challenge of describing and explaining your vision and strategies. The most versatile and virile/viral medium to tell your story will be your book.
Use your book five ways.
Define yourself as the leader. Lay out your vision and plan with confidence and clarity. Guaranteed, that message in print sets you at the vanguard. It gives others a flag to rally around. Your perspective becomes the leading edge. You are the one invited to be the keynote speaker, because you literally wrote the book on the subject.
Recognize the pioneers and innovators of the field. Honor them in your book. Suddenly you stand shoulder-to-shoulder with them, humbly perhaps, but indivisibly. By placing your work in context to those you admire, you connect yourself philosophically or literally to them. Do you think someone you dream of working with will be more receptive to your proposal if you have respectfully referenced them in your book?
Make your case. You have a unique perspective on the social cause your business is addressing. In a book, you have the stage—front, center, and solo. Here’s your chance to crush the misconceptions, spotlight the toughest challenges as you see them, and redefine the game. Then you cannot not be misquoted and misrepresented. Refer them to page 32 of your book to set them straight.
Gather the powerful network you need. Now, as an established thought leader associated with the icons of the field and empowered by a compelling strategy, you can nurture collaborations that were if-only pipedreams when you started. New links in your network enter the conversation holding the high concepts from your book already in mind. With the unambiguous authority of your book as a velvet hammer, you can forge alliances that will rock your world. That’s what you want most, isn’t it?
Sell it. The book is part of the enterprise. You have a product or a process that offers a sustainable solution the world needs. We also need your story, your visionary version of how this could go. Give journalists covering the social problem and your industry colleagues real news in your book. They will tell the world about it for you. Feed inspiration and insights to everyone working in related social enterprises. They’ll pay you for it, gladly. The book earns its own place in your successful business. Call now to get your best calling card rolling!
(800) 380-8286 or (541) 864-0007